• 09:41:48 pm on June 17, 2009 | 0

    Do you trust what you read online?

    Apparently a lot of people do! According to a Zogby Interactive survey reported by Reuters, not only do more than half of US adults questioned say they would select the Internet if they had to choose only one source of news (TV was next at 21 percent, while newspapers and radio each got 10 percent), but 40 percent also selected the Internet as the most reliable source of news (TV was next at 17 percent, newspapers were 16 percent).

    While this is perhaps old news for those who have been watching many of the big city newspapers struggle (or go under) recently, I am curious whether it relates to how consumers trust online service and support information vs. information provided via other channels such as the call center, hardcopy manuals or even an online forum. Interestingly, the same survey found that only 10 percent of respondents describe social websites as an important source of news, and despite the hype about Twitter, only 4 percent would go to it for information. So, do YOU trust what you read online? Do your customers?

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