• 05:18:18 am on December 12, 2008 | 1
    Tags: , , ,

    Launching a forum is really hard. You set up the software, provide initial content, send invitations to your users, then wait…and typically nothing happens.

    You know the statistics  – 70% of your forum visitors lurk, 20% join a conversation and only 1% regularly contribute.

    So how do you tip this statistic, especially at the initial stages where there is little activity on your forum? You can try a top-down approach of advertising your forum presence to your user community, or you can try a bottoms-up approach of enticing users without them knowing that you are doing this. Let me explain how this works.

    First, I don’t often mention the word forum, but instead I try to lure folks into using a forum. As a forum moderator, I identify questions from customers that go unanswered for a day or so and route these questions by email to the customer or the internal SME that I know can answer them.

    My email typically goes like this – “Hi Dan, I have Marie from Orbital Bank who has a question that I was hoping you could answer. Just click on the link (insert forum link) to provide your answer.”

    Few customers and no internal employee will ignore another customer’s question, and I normally get a reply posted right into the forum.

    The purpose of a forum is to get employees and customers to connect. Without mentioning the word forum, I’ve hooked my customer as once a customer has started a dialog with another customer they tend to stay in virtual contact, and use this communication channel again.

    Emailing one customer at a time with the URL to the forum and a call to action is a stickier way to get your customers and internal employees hooked on forums than any top down approach.

    So can you tell me what works for you?

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Comments

  • vdr 4:17 pm on February 3, 2009 | # | Reply

    nice advice. thank you


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